For one thing, most social media sites are indexed on Google and other search engines. This means that the higher your business’ social media profile, the higher it’s likely to rank with the search engines. As you know, the number of visitors to your website (and thus your potential business) is directly affected by how high your business ranks in the right search results.

In addition, though, different kinds of social media can serve your business in other ways. You can use your social media accounts to create those ever-valuable links back to your business, for example. You can also use your social media accounts to help you manage customer service, to get alerted when someone mentions your business online, and to generate ideas for you to use in your social media and your other marketing efforts.

To put it another way – once you have a lot of friends on social media sites, you get a lot of benefits.

But enough generalities and descriptions. Let’s get down to how you can make social media work for your business.

Chapter 3: Social Blogging