This is a easy way to look at the linking process for your SEO campaign. This is a very simple demonstration for people wanting to avoid the crazy technical talk other SEO consultants explain... Typically they explain for other SEO consultants. This is for the every day person wanting to learn about SEO. Simplified. 
Any piece of content posted on the web with the purpose of creating links and attracting visitors to your posts / website is “linkbait.” Linkbait can be important to the success of a website because quality links help websites gain higher placement in the search engines.
What Is Link Bait? 
You've heard all about how you need to use good SEO to make sure that your business website is “seen” and indexed by the search engines. You know that being seen by those search engines is the key to generating visitors to your site.
Linking For Beginners